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TRENDS

Whitepapersrrs

Emerging Consumer Mindset

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Articles

Macro & Micro Trends

An illustration of a gold coin with a rupee symbol, falling with lines indicating motion, labeled 'Wealth' at the top against a beige background.
A graphic with the word 'Health' in brown text above a circular icon of a heart with a medical cross inside on a light background.
The image shows the word 'Relationships' in large brown text, with an illustration of two hands reaching towards each other, one in red outline and the other in blue outline, with a small blue splash and abstract lines around them.

COMING SOON !

Richer and Younger

RIsk averse to RIsk takers

Indians & Luxury - Where,How & What ?

Sustainability and its role in making Indians healthier

Tradition, rituals or convenience - What do Indians want now?

WHITE PAPERS :

We decode the underlying Consumer mindset. We look at the crucial factor and the impact that the mindset will have.

Across different categories, Across consumer segments. Each whitepaper contains recommendations from us to brands on how they can control the narrative. What the Catalysts and Obstacles to the trend are and Whats near, next and far near for the trend.

Safety and Security- The driving force behind India's machine mania

Safety and Security- The driving force behind India's machine mania
Being healthy and patriotic- The drivers behind India's sustainability push

Being healthy and patriotic- The drivers behind India's sustainability push
Being richer when younger- The main motivation for urban Indians to become risk takers

Being richer when younger- The main motivation for urban Indians to become risk takers

Start shaping your future brand narrative now …!

How can you grow your business using these trends?

How is your category going to be impacted by these trends?

What narratives can your brand shape using these trends?