•At the very heart of information design is DEDUCTION.

•The ability to deduce facts, data, images, visuals into a coherent story. Those are the supporting actors. – This is the depth you wish to go to.

•Your range is the story you want to tell.

•The goal   and objective of the project has to be larger than what your information visually looks.

•In this playbook, our range is about marking your range and depth.

OUTCOME IS FOR YOU TO BE ABLE TO PUT INFORMATION TOGETHER

The Basics of brand. What,How & Why & Who.

frameworks and Case studies

Brand equity - metrics and measurement.

All in a way that you can implement.

This is most useful if you need to plan what all you need. - or even decide what stage your brand is at.

Designing Customer experience means as simple as designing your 4 stages.

Search, Explore, Buy,Bond.

And then you design the touchpoints around it.

This playbook explores that. The four stages and how you design them.

The Basics of Consumer Behaviour. Everything about Consumer and consumer needs.motivation, benefits .

This playbook is the basis of what you need to take a product to market.

From the 4P’s to the Media touchpoints - What data should you collect.

An exhaustive list of the data that you need, in a structured framework for a Consumer needs Assessment.