Our Thought leadership.

ON EVERYTHING TO DO WITH CUSTOMER STRATEGY

COMING SOON !

Person using angle grinder on metal surface, creating sparks in workshop

"Education is the only tool that grows sharper with use, and sharing it hones its edge even further."

We believe very strongly in sharing knowledge.

We also believe that you have choices.

Hence go ahead and download for free.

If you like it,then purchase the premium content within the playbooks. You could even ask us to do a workshop for you/mentoring session on any of these. 

  • Blue cover image with orange text reading "Design Information" and smaller text "Playbook February 2025 Out of Syllabus," featuring a digital design icon.

    INFORMATION DESIGN PLAYBOOK

    •At the very heart of information design is DEDUCTION.

    •The ability to deduce facts, data, images, visuals into a coherent story. Those are the supporting actors. – This is the depth you wish to go to.

    •Your range is the story you want to tell.

    •The goal   and objective of the project has to be larger than what your information visually looks.

    •In this playbook, our range is about marking your range and depth.

    OUTCOME IS FOR YOU TO BE ABLE TO PUT INFORMATION TOGETHER

    GET THE PLAYBOOK
  • Brand Development Playbook cover with orange text on blue background, March 2025, Out of Syllabus logo.

    Brand Development

    The Basics of brand. What,How & Why & Who.

    Some basic frameworks and discussions.

    Brand equity - metrics and measurement.

    All in a way that you can implement.

    This is most useful if you need to plan what all you need. - or even decide what stage your brand is at.

    Get the Playbook
  • Cover of a playbook titled 'CUSTOMER JOURNEY' in orange text on a blue background, with the words 'Playbook APRIL 2025 Out of Syllabus' and a pixelated logo at the bottom.

    CUSTOMER JOURNEY DESIGN PLAYBOOK

    Designing Customer experience means as simple as designing your 4 stages.

    Search, Explore, Buy,Bond.

    And then you design the touchpoints around it.

    This playbook explores that. The four stages and how you design them.

    Get tHE PLAYBOOK
  • Cover of "Customer Needs Assessment Playbook" by Out of Syllabus, dated February 2025.

    CONSUMER NEEDS ASSESSMENT

    The Basics of Consumer Behaviour. Everything about Consumer and consumer needs.motivation, benefits .

    This playbook is the basis of what you need to take a product to market.

    From the 4P’s to the Media touchpoints - What data should you collect.

    An exhaustive list of the data that you need, in a structured framework for a Consumer needs Assessment.

    Make It