Our thinking, thought leadership all rolled into articles & a newsletter.
Sometimes, we give away our trend reports work in the newsletter.
Catch those ones. :)
ARTICLES : Click on the Title to read
How to track trends for your brand?
Measuring your company’s Customer Centricity
How to design your Customer Strategy?

Information design.
For any business, transitioning from reporting data to drawing conclusions with wisdom is a learning curve. Its essential to be able to do that to enable data to be best used.
Creating data visuals is about telling a story through data.
Its not about putting data out there.
There is a difference in writing seventy five and 75 and pointing out 75 on a slide.

How to design your consumer intelligence strategy?

How to tell a brand story
Storytelling : Framework: Examples
Its very important to identify the Hero in your brand..Think of it as what is it you want to make the HERO element.