Our thinking, thought leadership all rolled into articles & a newsletter.

Sometimes, we give away our trend reports work in the newsletter.

Catch those ones. :)

ARTICLES : Click on the Title to read

How to track trends for your brand?

Measuring your company’s Customer Centricity

How to design your Customer Strategy?

Information design.
Aditi Garg Aditi Garg

Information design.

For any business, transitioning from reporting data to drawing conclusions with wisdom is a learning curve. Its essential to be able to do that to enable data to be best used.
Creating data visuals is about telling a story through data.
Its not about putting data out there.
There is a difference in writing seventy five and 75 and pointing out 75 on a slide.

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How to tell a brand story
Aditi Garg Aditi Garg

How to tell a brand story

Storytelling : Framework: Examples
Its very important to identify the Hero in your brand..Think of it as what is it you want to make the HERO element.

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