Collage featuring three portraits of people with halo lighting effects; one silhouette with an orange halo, a side profile in sunlight with a halo, and a woman in sunglasses with light rays.

I was fascinated by Amazon. I was more impressed by what Amazon had done for Customer Centricity than by what Amazon had done for me as a Customer. Back when it launched in India, I thought about how this would now set benchmarks across different businesses.

How it would feed into our expectations and slowly become part of our basic hygiene factors.

Over the years, I have noticed many such shifts, which are a result of the ‘halo effect’ of consumer behaviour. Trends alter consumer behaviour.

We uncover the underlying motivations and triggers behind major consumption trends.

We conclude with how brands and business can use this - APPLICATION.

We scan different shifts of consumption and then use frameworks to explain the trend and the underlying Consumer Needs.

Diagram illustrating the halo effect on consumer behavior, with four stages: General Impression Formation, Favorable Product View, Attribute Perception, and Purchasing Decision.
Woman in a black suit with crossed arms, smiling in an office setting.

Consumer strategist,

Social Scientist, Visiting Faculty,

Mentor and a Dancer :)

Companies I have worked for : Quantum Consumer Solutions, Reliance group, TATA group,Denstu Group,9dot9 Media

Metrics I am proud of :

Awarded brand custodian within 6 months of being on a brand in Quantum Consumer Solutions

Awarded best performance in Tata group in my team for handling projects independently and seamlessly

Championed and advocated the greying consumers segment in TATA group - broke barriers about the group

 Capabilities: 

-Customer Insights,: Over 20 years of experience across agencies and Clients: Quantum, Ac Nielsen,IRIS Retail,TATA group 

-Experience design : Trends & innovation. 

-Design thinking and Foresight,trends consulting 

A certified foresight analyst, a certified design thinker and certified Customer experience professional, I  advise both B2B and B2C on developing their customer strategy. My  bestseller workshop is on Thought leadership for B2B companies.

 


  • Founder

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MY STORY :

Intentionally built Range after understanding Depth

Solved business problems through different strategy frameworks. Using my extensive knowledge of frameworks across different social science fields, delved in the depth of the problem and then using my wisdom designed recommendations for different stakeholders.

Built my depth in Arts & Social Sciences

A social scientist:  

-  Master’s in social science, National University of Singapore, Singapore (2004-2006)

-  B.A(Economics) Honours, Sri Ram College of Commerce, Delhi University (2001-2004)

-  AISSCE, Commerce with Maths, DPS RK PURAM,2001, New Delhi

Complimenting my range to be able to solve for business challenges

-  Certified Future & Foresight Analyst, The Future Laboratory, London (2024)

-  Certified Design thinker, MIT Sloan School of Management,2019

-  Certified Customer experience professional, CXPA, USA

-  Customer Driven marketing, Wharton Executive Education, December 2013