A woman in a business suit sitting on a filing cabinet with a laptop, surrounded by colorful abstract swirls, papers, and charts in a busy office setting.
Woman in a black suit with crossed arms, smiling in an office setting.
A classroom with students listening to a female instructor standing near a presentation screen. The students are seated at desks with notebooks and water bottles. The classroom has a sign that reads "D.M. Harish School of Law" and a large digital display showing a presentation slide.

Aditi

Garg

Founder

Philosopher. Researcher. Entrepreneur.

I bridge the gap between rigorous data and human intuition. My career has been an evolution—from an executive to an entrepreneur, driven by a philosopher's passion for understanding the "why" and a researcher's discipline for uncovering the "what."

For more than a decade, I've specialized in discovering deep customer insights to design powerful brand strategies, customer experiences, and product marketing.

Today, I run my own think tank, dedicated to developing strategic foresight for brands. We help you move beyond reacting to the present and start designing for the future.

My Approach: From Hindsight to Foresight

I am a passionate advocate of frameworks. True strategy isn't just a guess; it's a structured exploration of possibility. My work is built on rigorous models to map and navigate the future.

My recent studies include:

  • The Modernization of the Indian Home (using the Hindsight-to-Foresight framework)

  • The State of Sustainable Products in India (using the 3-Horizon framework)

  • Scenario Planning (forecasting possible, plausible, and preferable futures)

A 360° Perspective on Consumer Strategy

My strength lies in having seen consumer challenges from every angle: as a hands-on practitioner, a cross-functional manager, and a strategic brand owner.

  • Brand & CX Leadership: At the TATA group's Centre for Customer Centricity, I gained cross-sector exposure (Financial, Retail, CPG, B2B). At Reliance MediaWorks, I led customer experience strategy and built a holistic system for generating customer insights.

  • Media & Design Thinking: During my time at Carat Media (Dentsu), I implemented design thinking across consumer journeys for global brands like Standard Chartered Bank and Intel.

  • Research & Consulting: At Quantum Consumer Solutions, I managed global qualitative research projects for industry leaders like Samsung, Frito-Lay, and Microsoft. My foundational experience at 9dot9 Media and Iris Retail solidified my expertise in research methods.

Education & Professional Credentials

My professional experience is sharpened by a commitment to continuous learning from the world's leading institutions.

  • Certified Foresight Analyst The Future Laboratory, London

  • Customer Experience Certified Professional (CCXP) CXPA, USA

  • Certification in Design Thinking MIT Sloan School of Management

  • Customer Driven Strategies for Profitable Growth The Wharton School, University of Pennsylvania

  • Master's in International Studies National University of Singapore

  • Bachelor's in Economics Sri Ram College of Commerce (SRCC), Delhi University

Published and Quoted

How can we use trends for brands and business?

— Quote Source

“Targeting vegetarians for Vegan food or Now turned vegan?

— Quote Source

“How and Why will urban Indians adopt Sustainable brands”

ESOMAR,Research World

A collage of images including the Indian flag, a recycling symbol, and various food items such as vegetables, as well as people sitting around a table using electronic devices, with icons of arrows, a QR code, and a smartphone, illustrating themes of sustainability and technology in India.
Screenshot of a webpage from Market Express featuring an article titled "Memes- An unusual medium for tracking popular human sentiment" with a sub-article about India winning over 100 medals at the Hangzhou Asian Games. The webpage includes sidebars with related articles and images, such as a cartoon girl with medals and a woman with sunscreen.
A pocket watch partially buried in sand, with a blurred background.
A webpage from Market Express featuring an article titled 'Unlock Growth: How Trends Can Future-Proof Your Brand or Business.' The page displays a digital map of the world with interconnected lines representing global connectivity. There is a person walking on stage beneath the map, with stage lights above.
Online article webpage titled 'Grow with Now turned vegan, Win with Vegan first' by Aditi Garg, featuring an image with green text 'GO VEGAN' and icons representing compassion, nonviolence, for the animals, for the planet, and for the people.

“Nostalgia as a marketing tool and how it works: Aditi garg for Market express”

— Quote Source

Using academic frameworks for commercial market research

ESOMAR,Research World

Illustration of a pyramid with icons representing various human needs, with two people at the base, trees, clouds, and a sky background.

Role of Memes in understanding consumer sentiment—