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HUMAN INSIGHTS DECODED: Newsletter

  • Emerging consumer behaviors decoded

  • Cross category application

  • First edition: The Sustainability challenge- Sustain or Adapt?

The Frameworks Blog

Have your struggled to frame your ideas,opinions, thoughts? Research results,a marketing strategy?

We focus on frameworks in this blog which help you do just that. Each blog focusses on one framework and its use cases.

Design your data story in 5 steps.
Aditi Garg Aditi Garg

Design your data story in 5 steps.

For any business, transitioning from reporting data to drawing conclusions with wisdom is a learning curve. Its essential to be able to do that to enable data to be best used.
Creating data visuals is about telling a story through data.
Its not about putting data out there.
There is a difference in writing seventy five and 75 and pointing out 75 on a slide.

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How to tell a brand story
Aditi Garg Aditi Garg

How to tell a brand story

Storytelling : Framework: Examples
Its very important to identify the Hero in your brand..Think of it as what is it you want to make the HERO element.

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