Our thinking, thought leadership all rolled into articles & a newsletter.

Sometimes, we give away our trend reports work in the newsletter.

Catch those ones. :)

How to design information?
Aditi Garg Aditi Garg

How to design information?

For any business, transitioning from reporting data to drawing conclusions with wisdom is a learning curve. Its essential to be able to do that to enable data to be best used.
Creating data visuals is about telling a story through data.
Its not about putting data out there.
There is a difference in writing seventy five and 75 and pointing out 75 on a slide.

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How to tell a brand story
Aditi Garg Aditi Garg

How to tell a brand story

Storytelling : Framework: Examples
Its very important to identify the Hero in your brand..Think of it as what is it you want to make the HERO element.

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