We offer consulting services, transforming business problems into consumer opportunities.

Tell us your business challenge

We conduct research on the latest trends like sustainability,automation,machine mania and risk in urban India.

Read our reports

We teach brand strategy,consumer behaviour, retail marketing,strategic brand development

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CONSULT

Customer experience is intentional. Needs to be designed at every stage and every step.

It’s not by default. We use  the Jobs to Be Done framework to understand and design the Jobs to be done. 

Customer strategy is a sum total of all the things your brand wants to do to target, retain and attract customers.

We use the 3C’s framework combined with marketing myopia framework to design your brand’s customer strategy.

  • From acquiring customers, to retaining them to engaging wuth them- We design your Customer strategy.

  • Anything that you need to know about the Customer- We collect,gather,synthesise,anakyse and deliver it to you in a wisdom form.

  • Using our own frameworks, we define your brand proposition and strategy.

A thoughtful person looks at two directional signs labeled "Past" and "Future."

RESEARCH

We build foresight for challenger brands, agile & on their foot kind of brands because we know they desire an innovation pipeline and we can serve them because we focus on decoding the underlying emerging consumer mindset. Across Categories.

Published : Plural Scenarios of Sustainability in urban India

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Published : Plural Scenarios of Sustainability in urban India -

  • The Future of sustainability in urban India

  • The Future of automation and machine mania in urban India

  • The evolving nature of Risk in urban Indians

The halo effect of consumer behaviour from one category to others, that is the central idea that our trend research is based on.

Thats what we track- The spread and the progression. Entry drivers,catalysts,

speed breakers.

An example of our founder teaching how arts and social sciences students can solve business challenges

Over 18 years of experience across all domains of marketing have given our founder an in-depth expertise in what's needed for a brand and consumer connection.

From research,customer journey,design thinking,media strategy, thought leadership to brand strategy, brand development and even retail marketing. Choose from our playbooks, read our newsletter and browse through our case studies to know how we teach these topics.

TEACH

Select Clients

  • Logo of Women's World Banking featuring a stylized abstract figure with a circular head and arms raised, in shades of blue.

    Consulting -Explore our work section

  • Logo of the Indian Institute of Management Bangalore (IIMB) on the left with red and black design, and the NSRCEL logo on the right with orange and black text.

    Taught At -Consumer Strategy

  • Smytten logo with white text on a dark circular background and three white dots below

    Researched & Consulted

  • Logo of Dubai Customs featuring a stylized eagle with a shield and Arabic text.

    Presented Foresight research

  • HSNC University Mumbai logo with a green shield, gold border, open book, and a rising sun

    Visting Faculty

  • Consulting - Explore our work section

Portfolio